Head of Online Marketing

Refer a friend £80,000 - £100,000 per annum - Ref 882091

The Company:

Our client is one of the Europe’s leading specialist retail businesses.  With an enviable reputation and presence in the market they are one of most exciting and entrepreneurial places to work.  With ambitions to be renowned as one of the world’s leading multi-channel businesses they are looking to hire a Head of Online Marketing to drive the profitable acquisition and retention of customers.

The Role:

In this role, you will define, implement a compelling and inspiring digital vision, strategy and ambition and own the delivery of the major elements of this plan across all channels including but not limited to PPC, SEO, Affiliate Marketing, Social Media.
 
The Head of Online Marketing will:

• Manage a considerable £multi-million budget and measuring success against traffic, growth and profitability
• Set and implement the worldwide online marketing and traffic acquisition strategy across PPC,SEO, Display, Affiliates, Social Media and Video
• Provide the lead to a sizeable team
• Work closely with insight and analytics teams to understand traffic and product funnel performance, competitor performance, and measurement & management of ROI and CPA
• Increase and drive the exploitation of digital channels to support sales and marketing in local and international markets
• Significantly improve the Social strategy and plans and drive increased attribution understanding

The Person:

We are looking for a heavyweight Head of Online Marketing with expert knowledge of all aspects of digital marketing.  You will be extremely commercially focused and ideally have worked in a retail, travel or telecoms environment although others sector will be considered. You will be an extremely driven, entrepreneurial and self-sufficient individual with a deep knowledge of mobile marketing and all digital metrics.  Most importantly you will have a demonstrable track record in driving significant improvements through digital channels in extremely fast moving and agile businesses.


Position: Head of Online Marketing
Salary: £80,000 - £100,000 plus car bonus and benefits
Location: London
Contact: Charlie Allen
Reference: 882091

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