3 productive marketing channels for SaaS - Just Digital - Digital Recruitment for Technology Companies

3 productive marketing channels for SaaS

3 productive marketing channels for SaaS

1st June 2017

3 productive marketing channels for SaaS

Driving quality leads is essential to any SaaS company’s success, but as the industry grows, it’s becoming more and more competitive to generate demand from customers.

Here’s 3 marketing channels the best SaaS companies use to generate their leads:


Content Marketing

Content Marketing can provide the opportunity to increase the visibility of your brand whilst reinforcing your credibility as a trusted provider in your sector. It’s relatively low cost and therefore tends to provide an excellent ROI. Here are some stats about content marketing:

  • 82% of consumers feel more positive about a company after reading custom content and 90% find custom content useful (CMI)
  • Content marketing generates 3x as many leads as traditional outbound marketing but costs 62% less (Demand Metric)


Referral Marketing 

Word of mouth marketing is an incredibly powerful channel for SaaS companies, especially when you operate within a highly competitive sector. Here’s why:

  • People are 4 times more likely to buy when referred by a friend (Nielsen)
  • 84% of B2B decision makers start the buying process with a referral (Heinz Marketing)


Paid Marketing

Often overlooked by the B2B world, paid marketing can still play a vital role in lead generation. Utilising channels such as paid social, retargeting and sponsored videos can drive demand and provide quick wins when your organic reach is still being developed. Let’s look at some metrics:

  • Video ads have an average CTR of 1.84%, the highest CTR of all digital ad formats. (Business Insider)
  • B2B retargeting outperforms B2C retargeting by 147% (ReTargeter)
  • Paid ads are 56% more profitable than social media, which roughly has a 44% ROI (Brand New Way)



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