As a small business owner, I spend a lot of time looking for technology that could improve my business and save me time. I buy technology on a small scale, but it’s still time consuming and difficult to navigate to platforms that can add real value to your business rather than being a nice to have.
It makes me wonder how CMO’s with huge budgets start this process, buy well, and avoid making costly mistakes.
33% of marketing budgets are now spent on technology vs. 32% on advertising, paid search and other services, it’s a massive investment with a lot riding on it.
I am fortunate in that we hire for AdTech and MarTech companies, so our awareness of suppliers is good. But where do you start if you are not so familiar with the landscape?
Whoa: marketing technology budgets are now surpassing advertising
~ Alan Fecamp