Case Studies Archive - Just Digital - Digital Recruitment for Technology Companies

Hiring For Customer Success Teams?

Hiring For Customer Success Teams?

Hiring for Customer Success Managers? Make sure you have a great plan or you are in for a shock!   As a recruiter in the SaaS industry, I’m no stranger to seeing the challenges early-stage, rapidly growing businesses face when trying to hire specialist roles.  I’m faced with similar questions regularly from Founders or Executive teams trying to understand market…

What Do SaaS Sales Reps Do All Day?

What Do SaaS Sales Reps Do All Day?

If you join a startup early, you often find there’s no structure at all. Similarly, if you’re a SaaS company’s first port of sales call, then routine may be hard to come by.   So what can you do to become familiar with a traditional sales routine and what do you need to know?   Close, rinse and repeat  …

How to Get Into SaaS Sales – One for the budding SDRs!

How to Get Into SaaS Sales – One for the budding SDRs!

Are you looking to get into SaaS sales without any experience?   Perhaps you like the sound of SaaS sales but are worried you don’t have the right degree?   If you’re looking to get into a sales role within a tech company, then this guide is for you. From making your CV as “SaaS-friendly” as possible to choosing skills…

How to Benchmark Your SaaS Sales Cycle

How to Benchmark Your SaaS Sales Cycle

Whether you’re a SaaS sales rep, or in charge of managing one, it’s good to get a benchmark of success, right?   Depending on which studies you read, nearly 50% of sales reps don’t last past a few months. Is this to do with the SaaS sales cycle? Possibly.   To begin with, all sales reps need to know what…

7 things a Marketing Lead can do for a SaaS start-up

7 things a Marketing Lead can do for a SaaS start-up

7 things a Marketing Lead can do for a SaaS start-up.   Hiring a Senior Marketer is often seen as unnecessary in the start-up world, especially when funding is limited. However, with the SaaS industry becoming more and more competitive, it’s imperative that you have a Marketer that can make you stand out from the crowd.   So, here’s 7 things…

3 productive marketing channels for SaaS

3 productive marketing channels for SaaS

Driving quality leads is essential to any SaaS company’s success, but as the industry grows, it’s becoming more and more competitive to generate demand from customers. Here’s 3 marketing channels the best SaaS companies use to generate their leads:   Content Marketing Content Marketing can provide the opportunity to increase the visibility of your brand whilst reinforcing your credibility as…

Your first SaaS Marketing hire should be…

Your first SaaS Marketing hire should be…

Structuring your SaaS Marketing department correctly is vital to the success of that team and the results they produce. When it comes to hiring your first Marketers, the saying “you get what you pay for” certainly rings true!   Whilst it may be tempting to hire junior level Marketers to keep costs low and to deploy campaigns quickly, you risk…

5 steps to hiring a best-in-class Marketer for your SaaS start-up

5 steps to hiring a best-in-class Marketer for your SaaS start-up

As a SaaS start-up, winning new customers isn’t easy. Depending on your solution, you could be operating in a highly competitive market, or you may have developed a unique solution that customers don’t realise they need. SaaS Founders often turn to marketing to help overcome this issue, but sometimes struggle to recruit best-in-class for their business. Below, I’ve listed 5…

Top 10 mistakes made in hiring your first SaaS sales team

Top 10 mistakes made in hiring your first SaaS sales team

This is the top ten list of mistakes made when hiring a SaaS sales team. These mistakes are made repeatedly, make fewer and you will scale faster:   #1.  You hire a sales person to sell before you can prove you can do it yourself. You must prove your solution is sellable first.  You can’t outsource this.   #2.  You…

You’ll know in 90 days if your SaaS VP of Sales isn’t going to work out!

You’ll know in 90 days if your SaaS VP of Sales isn’t going to work out!

This is an expensive hire. You will need to figure out if it’s going to work – fast! Here’s how:   Hiring The number one job of the VP of Sales is hiring and building an amazing team. To achieve your numbers, it’s likely you will be constantly recruiting, you’ll need two more Sales Execs, then four and so on.…

Why you should hire two SaaS BDMs in the first round of hiring

Why you should hire two SaaS BDMs in the first round of hiring

Hiring a BDM for your SaaS business can happen at any stage of growth. It could be day one if you have plenty of funding or five years down the line when you add in an enterprise product to your freemium model.   If you have a great product and successful business, it’s inevitable the time will come when you’ll…

What does a VP of Sales do within a SaaS Start-up?

What does a VP of Sales do within a SaaS Start-up?

It’s a common theme amongst VCs that the first senior sales hire rarely works and it’s only once the second hire is made that sales really start to ramp up. There are many examples of a VP of Sales not making it beyond the first twelve months which can be incredibly damaging as you lose so much momentum at such…

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