Ebury, the global business finance specialist, is empowering the SME sector to trade smarter with the world, giving smaller businesses the negotiating muscle they need to maximise profits and perform like major corporates. They provide greater, and faster, access to finance, while helping them to manage currency risk and strategically plan their approach to overseas payments. With offices in London, Madrid and Amsterdam, Ebury is a trusted partner for currency services and trade finance to clients worldwide.
Ebury have grown tremendously over the past 5 years, mainly through an outbound sales approach. In 2014, they made the decision to shift their focus toward a marketing-led, lead generation approach in a bid to support their international expansion. As a startup FinTech business, they faced various challenges including building their employer brand, shifting their internal culture and competing against a large number of other FinTech businesses setting up marketing teams at the same time.
They initially chose to use a well known, generalist recruitment company, but struggled to reach relevant candidates through their networks. It was for this reason that Ebury approached Just Digital.
How we helped
Just Digital met with the Founders and Head of Marketing to establish their immediate and long-term requirements. We helped to prioritise recruitment and structure job descriptions, to make them understandable and inticing.
We also built a candidate pack which was used when briefing candidates on specific roles. Our aim was to educate potential candidates on what Ebury does as a business and why they should consider working there.
Results
We have successfully filled a number of high profile vacancies and are currently working exclusively on various support roles.
Our success has also led to several referrals to other businesses Ebury’s Founders have invested in.
Assignments we have worked on with Ebury:
- Head of Content Strategy
- Head of PR
- German Marketing Executive
- Portuguese Marketing Executive
- Product Manager
- UX Designer
