Mobile Marketing Manager

Refer a friend £60,000 - £70,000 per annum - Ref 882034

The Company:

My client is one of the leading specialist travel companies in the UK and is now one of the most visited e-commerce sites in the UK.  They have been hugely successful thanks largely to the proposition itself but also because they are genuinely innovative and always looking to improve.  In order to continue to deliver exceptional growth from their website they are looking to hire a talented Mobile Marketing Manager.

The Role:

You will be responsible for driving mobile marketing activities across smartphones, tablets and mobile web platforms. The primary focus will be driving customer acquisition and engagement for a range of applications - further growing the installed base of over 5million downloads and increasing transactions through mobile. This a key role backed by significant marketing budget and with a high level of visibility with the management team and investors.

Key Responsibilities:
 

• Define and execute the strategy for mobile marketing, across all relevant devices and platforms
• Drive downloads of mobile apps using established and emerging mobile marketing acquisition techniques
• Increase user engagement with mobile propositions to drive usage for both information and transaction
• Drive the growth of the mobile channel within agreed revenue and new customer targets
• Define use of marketing agencies for mobile
• Work with the Commercial and Marketing Directors to set return on investment guidelines for long term profitable growth from mobile channels
• Work closely with other members of the marketing team to drive and influence mobile marketing strategies in other channels – e.g. CRM, SEM, Affiliates, Display and Brand & Offline advertising
• Work closely with the Mobile Product Development team and internal/external app and mobile development teams to ensure that product development and design are aligned with mobile marketing activities
• Source and implement “best in class” mobile marketing technology infrastructure
• Lead relevant business development/partnership initiatives, with handset manufacturers or airtime providers

The Person

We’re looking for a Mobile Marketing expert who has already established a “best in class” strategy. It is likely you will currently be working for a Mobile Marketing agency. This role requires a strong level of stakeholder management experience and a proven track record of success in the Mobile Marketing field. A broader understanding of digital marketing and website management would be hugely advantageous. Most importantly, you must have experience in working on a large transactional website/mobile site. Strong analytical skills are also essential, preferably with an understanding of WebTrends and GA.

Position: Mobile Marketing Manager
Salary: £60,000 - £70,000 plus excellent benefits
Location: London
Contract: Permanent
Contact: Zumar Dean
Reference: 882034
Referral Reward: £350

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