PPC Manager

Refer a friend £40,000 - £45,000 per annum - Ref 882103

The Company:

We are currently working with a well known premium fashion retail business in London. With an enviable Multi-Channel presence they have stood the test of time and are now looking to further develop their online presence and increase their global revenue. As such, they are looking to recruit a PPC Manager to drive improved performance from this channel.

The Role:

The PPC Manager will be responsible for both strategic and operational aspects of SEM operations. You will be own, develop and implement search engine marketing activities to cost effectively generate quality traffic and sustainable incremental sales for the online store, within budget.

Key Responsibilities:

• Devise and plan SEM strategy to deliver first in class retail paid search campaigns
• Own, drive, develop and implement all aspects of the paid search campaigns
• Paid search budget management and forecasting
• Plan and manage the growth of the accounts to ensure optimal visibility across all product categories
• Develop automated systems/tools and processes to ensure efficiencies across all paid search processes and scalability of the accounts
• Devise, implement and maintain optimal account structures to support leading paid search campaigns
• Devise and implement portfolio and logic based bidding strategies and ongoing improvement and adjustments
• Develop best practice standard working procedures for paid search activity
• Liaise heavily with key search engines and partners (e.g. Google, Yahoo and MSN) to develop and build relationships on an ongoing basis
• Identify, recommend, test and implement innovative approaches and new paid search products/solutions
• Maximise synergies between paid and natural search campaigns

The Person:

We are keen to hear from PPC experts with experience gained either agency-side or in-house. You will ideally have had exposure to the Fashion/Retail sectors, but that isn’t vital. It is more important that you have managed large budgets, are strong with numbers/analysis and have an understanding of driving quality traffic to major transactional websites. Global experience is beneficial.

Position: PPC Manager
Salary: £40k-£45k + bonus and benefits package
Location: London
Contact: Charlie Allen
Reference: 882103
Referral Reward: £300


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